"A successful product placement consists of more than solely the marketing of a fund.
The creation of a suitable product and a dedicated ongoing investor servicing is also essential for a continued and stable partnership between the manager and the investor."
Sierra is a reliable and experienced partner for asset managers throughout the whole product cycle:
Product Design, Placement, Investor Coverage
MANAGER ADVISORY
With our quantitative background in structuring derivate transactions, as well as the long-standing coverage experience with german and international institutional investors, we are well placed to advice asset managers in the development of new strategies. We assist in finding products that are suitable for the risk appetite and investment objectives of the german investor, and complement existing portfolios well. This poses the base for an efficient marketing process.
ASSET RAISING
We offer fund placement services for established and new managers alike. Through our network of trusted investors we are able to also support managers at the seed stage. For us it is important to guide managers to a suitable product and the right marketing strategy for their target markets and support them in the placement process as a german speaking local representative.
INVESTOR SERVICES
We strongly believe that close and diligent investor contact before, during and after the investment undertaking is essential for a successful and stable investor–manager relationship. Sierra can support managers in their coverage strategy as a local representative. We are a reliable and committed partner for the preparation of investor or risk committees, reportings and any other investor communication.
Sierra Capital GmbH provides financial services that comprise investment broking and investment advice according to § 1 KWG as "tied agent", as defined in §2 (10) KWG, solely in the name, for the account and under the liability of AHP Capital Management GmbH, Weissfrauenstrasse 12-16, 60311 Frankfurt.